Launched this spring by Les Bières Béluga Ltée, last week a new raspberry-flavoured white beer hit the shelves of numerous grocery stores in Quebec!
This is the third beer developed by the team of Les Bières Béluga Ltée in order to support the Adopt a Beluga campaign. Earlier creations included Golden Ale (launched in May 2015) and Scotch Ale Maple (launched in November 2015).
For each beer sold, $0.11 is donated to the St. Lawrence Beluga Project for the adoption of “AL”, the beluga chosen by Les Bières Béluga Ltée. Through the sale of these three beers, Patrick Cool, Eric Buteau and Frédéric Jodoin, the entrepreneurs behind these cold creations, aspire to adopt one beluga per year, as long as people keep drinking their brews!