Raspberry White Beer on Sale Now, For the Belugas!
Launched this spring by Les Bières Béluga Ltée, last week a new raspberry-flavoured white beer hit the shelves of numerous grocery stores in Quebec!
This is the third beer developed by the team of Les Bières Béluga Ltée in order to support the Adopt a Beluga campaign. Earlier creations included Golden Ale (launched in May 2015) and Scotch Ale Maple (launched in November 2015).
For each beer sold, $0.11 is donated to the St. Lawrence Beluga Project for the adoption of “AL”, the beluga chosen by Les Bières Béluga Ltée. Through the sale of these three beers, Patrick Cool, Eric Buteau and Frédéric Jodoin, the entrepreneurs behind these cold creations, aspire to adopt one beluga per year, as long as people keep drinking their brews!
Béatrice Riché
Béatrice Riché has served as editor for the GREMM in 2016. She holds an MSc in environmental science and has spent several years working abroad in the fields of resource conservation, species at risk and climate change. Back on the shores of the St. Lawrence, which she keeps watch over every day, Béatrice writes columns on whales, drawing inspiration from events taking place here and afar.
Recommended articles
Dreaming about Whales: An Anthropological Perspective
We took advantage of renowned anthropologist David Jaclin’s visit to Tadoussac with his research team at the start of the…
Is the St. Lawrence full of microplastics?
With tens of millions of tonnes of microplastics released every year by humanity’s unrestrained consumerism, our rivers and oceans now…
CIMM Gets a New Skeleton!
The story of an unusual whale in our region is now making headlines. This article retraces the story of a…